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April 14, 2026We’ve always been keen to use a fishing analogy when the chance presents itself, and here we have one of those instances. You may be a real estate agent who prefers to stay on land but when it comes to real estate lead generation you need to have as many lines in the water as possible. You’re free to spin cast from shore but you’ll have a whole lot more luck if you’re long-lining and trolling out on the open…
April 07, 2026There are some moments in a person’s life that are more pivotal and influential than others, and buying a home is one of them. Selling a home with the prospect of moving to a new one can also be an example, and in either instance there is usually a sense of ‘envisioning’ that goes one with people as they start to imagine what their new home will be in their lives. Any time a person goes through this envisioning process…
March 31, 2026Many people are visually oriented, and what they see with their eyes will have a large say in how they perceive whatever it is they’re looking at. So what about when that happens within the context of a potential purchase - and that purchase is one that will be in the hundreds of thousands of dollars or more. If that’s the case with a home then as the seller had best be sure that potential buyer likes what they’re seeing…
March 24, 2026There are plenty of influencers out there who’ve had the flu, but influence and influenza are not the same thing. The worst influenza outbreak of all time was the Spanish Flu. Even though it was hundreds of years before any of us were born it killed a lot of people. But there are influencers who have killed people too. Some influencers may have done so well with monetizing themselves on social media that they were considering buying a home before…
